it tickled my fancy

“McFancy, an upmarket temporary McDonald’s store that launches at Fashion Weeks around the globe — London, New York, Paris, Milan, Sydney, Hong Kong. McFancy is part art installation, gathering spot and, of course, a restaurant that offers a traditional McDonald’s menu but packaged in a way that makes a playful yet stylish nod to the lifestyle of the highly desirable, influential consumers that attend Fashion Weeks.”

in my personal opinion, the people who attend fashion week wouldn’t normally eat junk food…so in order for that to change this year, a new type of packaging was implemented.  i wonder if the guests of fashion week will fall for consuming ‘gucci’ and not a box of potatoes highly saturated in fat? i guess we’ll just have to wait and see…regardless, i still love the concept!